Making videos that inspire our audience
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“Skin Lifting with Oligio: EE Clinic’s Advanced Rejuvenation Treatment”
We were commissioned to produce a promotional video for 
in Malaysia, blending Thai-style storytelling with Korean-style visual aesthetics and music. The video showcases EE Clinic’s establishment and expertise in advanced skincare treatments, with a focus on their innovative Oligio treatment. It highlights EE Clinic’s commitment to offering customised skincare solutions under clients’ own brands, leveraging their specialised capabilities in design, development, and manufacturing.
WHAT HAVE WE ACHIEVED?
As a production house, our video effectively highlighted the benefits of EE Clinic’s advanced skin lifting and firming treatment, Oligio. By incorporating a compelling story featuring a couple facing aging challenges, the video captured viewers’ attention and conveyed the emotional impact of the treatment. This narrative approach allowed the audience to connect with the characters and understand the transformative potential of the Oligio treatment on a personal level.The emotional journey of the characters in the video created a strong connection with the audience. By showing the struggles and eventual rejuvenation of the couple, viewers could empathize with the characters, making the benefits of the Oligio treatment more relatable and impactful.
CLIENT PROFILE
EE Clinic is an LCP-certified aesthetic clinic in Malaysia, renowned for its expertise in advanced treatments such as acne scar removal, pigmentation correction, wrinkle reduction, face lifting, and cool-sculpting in Malaysia. EE Clinic’s transformation programs are powered by FDA-approved equipment, specially crafted for today’s sophisticated and busy individuals with unique needs.
STRATEGIES STRUCTURE
We crafted a compelling narrative that emotionally connects with the audience while effectively showcasing the benefits of the Oligio treatment. By developing a storyline that featured relatable characters and a dramatic sequence, we aimed to create an engaging and memorable video that would resonate with viewers.
(Story featuring a couple facing aging challenges as they try to escape beams of lights rain from the sky, rendering anyone who touches it.)
Utilizing a dramatic storyline involving a couple and a laser beam, we visually illustrated the problem of aging skin and the solution provided by the Oligio treatment.
The laser beam from the sky symbolizes the relentless onset of aging, visually representing the problem the couple faces in a dramatic and engaging manner. As the couple runs to escape the laser beam, their expressions of fear and determination are highlighted through close-up shots and rapid camera movements, creating a sense of urgency and emotional connection with the viewers.
The couple finds refuge in an old, dimly lit basement, symbolizing the feeling of despair and helplessness that often accompanies aging. The shift in setting from the open outdoors to a confined space underscores the gravity of the situation. In the basement, the woman’s skin begins to visibly age, with wrinkles and sagging appearing in real-time.
(This transformation is shown through detailed by making up process, making the aging process both realistic and impactful.)
The man’s tearful plea to the sky, captured with a dramatic upward shot, sets the stage for the introduction of the Oligio treatment. A beam of light descends, representing the Oligio treatment, and the visual transition from the ominous laser to the hopeful light symbolizes the shift from problem to solution. The light envelops the woman, signifying the beginning of her rejuvenation. The video showcases the Oligio treatment in action, using visual effects to demonstrate the activation of collagen and remodeling of the dermis, with before-and-after shots highlighting the effectiveness of the treatment.
Throughout the video, we strategically highlighted the advanced features of the Oligio machine to ensure viewers gained a comprehensive understanding of its benefits. Key emphasis was placed on its high-frequency RF technology, which penetrates deep into the skin to stimulate collagen production. This process not only firms and lifts the skin but also enhances elasticity and reduces the appearance of wrinkles.
Moreover, the video showcased how the Oligio treatment activates collagen, which is crucial for maintaining youthful skin structure and resilience. By visually demonstrating the process of skin remodeling, viewers could appreciate how Oligio effectively rejuvenates the skin’s texture and appearance.
By elucidating these technological advancements and their transformative effects, we aimed to empower viewers with knowledge about the Oligio treatment’s potential to address their specific skin concerns, thereby encouraging informed decisions and interest in EE Clinic’s services.
The video concludes with the couple leaving the EE Clinic, rejuvenated and happy. Bright, uplifting visuals of the clinic facade and the couple’s smiles reinforce the positive outcome and the clinic’s role in their transformation. The final shot features the EE Clinic logo, ensuring brand recognition and a lasting impression.
STORY-TELLING
We crafted a compelling narrative featuring a couple facing aging challenges, which served as a relatable and emotional hook for viewers. This storyline not only captured attention but also allowed us to seamlessly integrate the demonstration of Oligio’s benefits into a cohesive and engaging plot.
Utilizing high-quality visuals and cinematic techniques inspired by Korean aesthetics, we aimed to visually immerse viewers in the story and the transformative effects of the Oligio treatment. Close-up shots, dynamic camera movements, and visual effects were used strategically to enhance the emotional impact and clarity of the message.
KOREAN STYLE
Originating from Korea, Oligio’s featured treatment was complemented by carefully selected wardrobe items reflecting contemporary Korean fashion trends. The couple appeared in Korean clean fit attire, designed for ease of movement and sleek aesthetics during the outdoor scenes. As the video transitioned to the clinic setting, they were dressed in Korean casual comfort wear, emphasizing practicality and cultural authenticity.
Complementing this, Korean-style music with emotive melodies and modern rhythms enhanced the video’s narrative, evoking desired emotional responses and immersing viewers deeper into the storyline’s emotional arc. This cohesive approach not only showcased Oligio’s cultural roots but also enriched the overall viewer experience with a compelling blend of visual and auditory elements.
(white and blue color was mainly featured in the most of the scenes to harmonise the tone and modd of the whole video)
THE RESULT
The cohesive integration of Oligio’s Korean origins, paired with authentic Korean-style wardrobe and emotive music selection, resulted in a visually compelling and culturally resonant video that effectively promoted EE Clinic’s advanced skincare treatment to engage and inspire viewers.
The video effectively raised awareness about EE Clinic and their Oligio treatment, generating significant viewer engagement through a compelling narrative and high-quality production, which bolstered brand credibility and garnered positive client feedback. By showcasing the advanced technology and successful outcomes of the Oligio treatment, the video strengthened EE Clinic’s reputation as a leading provider of aesthetic treatments, enhancing brand credibility and trust.
By
Lijie Chua
Executive Producer of EE Clinic x Oligio (Branding)
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